Head of CRM

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Head of CRM
Entreprise anonyme
50 - 250 salariésParis50k - 65k €2 - 5 ans5 - 10 ansMarketing


  • Description : This company is the world leader in home exchange vacations. With over 400,000 homes in 187 countries, they offer an affordable, authentic and safe way to travel the world.  

  • Année de création : 2011

  • Coeur business : Travel

  • Nombre de collaborateurs : 70

  • Localisation : Paris



Your main missions : 

  • Define and execute the global CRM vision and strategy to accelerate growth of the business (including Customer Segmentation, animation plan of Ad-hoc global campaigns, Conversion & Retention Strategy with a focus on marketing automation)
  • Build and manage a strong internal CRM team (additional recruitments planned in 2022!)
  • Develop & manage automated triggered and lifecycle email campaigns to continuously improve onboarding, engagement, and retention of HomeExchange members
  • Ensure they are able to deliver a more personalized user experience (ex: IA, scoring model)
  • Serve as the CRM expert with local teams to ensure high quality & impact of our ad-hoc localized email campaigns
  • Own project management and cross-functional campaign development workflows with Product, Analysis, Dev, Business, and local teams
  • Track performances and ensure they regularly optimize campaigns/workflows to maximize the business impact of your scope



  • Extensive experience in CRM, Acquisition/Retention Management (5 years minimum)

  • Experience in building personalized marketing life cycles

  • Very strong data and analytical skills as well as a strong urge to drive innovation

  • You are customer obsessed and are highly skilled with target group specific communication and the ability to optimize copy and design accordingly

  • Leadership & Team management skills

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